1. The client is a family member to whom we provide only the greatest care, not an outsider.
2. As a little link in a larger chain of society, we wish to always contribute as an advertising firm and fulfill our obligations.
3. We understand that creativity is a tool, and that it should serve to promote a good or service. Our goal is for people to purchase the product featured in our advertisement, not for them to comment on how brilliant the advertisement is.